AGCO Automotive was awarded a Gold ADDY for its "Lay it on Lucy" radio campaign at the 2010 American Advertising Federation of Baton Rouge's ADDY Awards. The campaign was created and produced by local advertising agency, Creative English. The 2010 competition attracted 446 entries from Baton Rouge professionals and LSU students, and was judged by a panel of out-of-state advertising executives. Winners of the Baton Rouge awards are eligible to compete in the five-state District 7 competition in April, where winners then move to compete nationally in June.